The Green Room
Below you’ll find a collection of stories from clients that have implemented my systems and processes to generate more speaking driven income into their business.
Check out the results they’re getting to see what’s possible for you and your speaking.
DISCLAIMER: The results I’m sharing below are not typical. I have the benefit of over 10 years of practice and experience in my field. What I share with my clients is a product of that experience.
The average person who consumes or buys ‘how to’ info gets little to no results, because they don’t put the effort in to implement.
The real world examples I’m sharing here are the result of my clients implementing the learning in active collaboration with me as the experienced professional.
Your own results will depend on your experience, focus and work ethic. All business entails risk, action and consistent effort. If you are looking ‘for speaking results without any work’ these results won’t apply.
Jackie's Goal for 2025 was to land a TEDx gig...
Name: Jackie Brennan
Location: UK
Market: Mindset - Health and wellbeing
Company: Inner Fluency
Problem: Jackie had been wanting to share her big idea on the TEDx stage for years. She had applied for a few TEDx opportunities but hadn't been booked for the gig. She recognised that she had been getting in her own way, and wanted to step up to make her dream a reality.
So, she wanted support and accountability to make this happen, so we made landing a TEDx talk - and standing on the big red dot, one of her speaking goals for 2025.
Success: After implementing the outreach structure, pulling together a pitch video for a PechaKucha* competition, and nailing her own PechaKucha presentation... Last week (February 2025) Jackie absolutely smashed it, and won the competition! She now has a TEDx talk in June this year.
*What is 'PechaKucha'?
The PechaKucha 20x20 presentation format is a slide show of 20 images, each one is only shown for 20 seconds. The slides auto-advance, so you have to stick to your timing! You have 400 seconds to tell your story (Just under 7 minutes). PechaKucha was created in Japan in 2003 by Astrid Klein and Mark Dytham.
Ken thought he would be creating a talk to promote his book, but he ended up doing one better!
Name: Ken Valledy
Location: UK
Book: The Startup Lexicon by Ken Valledy and Eamonn Carey
Market: Startup
Problem: Ken had written his book - The Start Up Lexicon - and was looking to use speaking to engage with his target audience, generate more leads and clients. He kept thinking he would do it, but without a structure or a plan Ken kept putting it off, kicking it down the road.
Success: After getting a structure and support for his talk he absolutely flew. He has created a talk that promotes his book and his passion, helping people get off the corporate train and bring their business ideas to life. He has already been booked for two paid speaking opportunities and has won clients for his new business.
Kyla wanted to gain confidence in her public speaking, to generate even more leads and build her audience.
Name: Kyla Skinner
Location: UK
Company: The Jarrah Consultancy
Market: Copywriting, Founder of Copy Café [https://copycafe.co.uk]
Problem: Wanted to get more confident and relaxed about speaking, create talk that she could repurpose so that she could use speaking to build her audience and generate more leads.
Success: More confident in her content and delivery, and hitting 40% conversion rate the second time out with her new talk.
Don wanted to start speaking to spread his message...
Name: Don Ryan
Location: US
Company: The Secret Struggle
Market: Speaker, Author, Advocate [https://www.thesecretstruggle.com]
Problem: Don wasn’t sure how to turn his book into a talk and how to weave in moments of lightness and humour for the audience with such a serious topic. He was also worried about how to share his personal experience appropriately in the keynote.
Success: Able to bring his authentic self and story to the keynote in a way that shows vulnerability but in the way that builds trust and connection. Has been booked for two paid keynotes since nailing his profitable talk.
Brooke had written her book and wanted to do more speaking to get her message out there, increase book sales and income.
Name: Brooke Bussard
Location: US
Company: Plants Over Animals
Market: Health and Wellness [https://plantsoveranimals.com]
Problem: Brooke knew that her speaking wasn’t at the level she needed it to be to get more speaking bookings so that she could get her message out there, her book into more hands, and more income into her business. Her talks were overwhelming audiences because of the heavy science content and information overload.
Success: Brooke has completely transformed her speaking content and delivery. Her confidence as a speaker has soared, she is now sharing stories rather than information, has developed three keynotes, a companion course and is getting booked for more speaking gigs as a result.
Deb had written a best-selling business book and wanted a signature talk based on the book
Name: Deb Mashek
Location: US
Company: Myco Consulting, https://www.myco.consulting
Market: Organisation Effectiveness
Problem: Had written a best-selling business book, was looking to leverage it to create a talk around the book which would create speaking revenue and sell her services. She had a whole host of content and wasn't sure how to distill it into a talk that would give value and win new clients. She also wasn’t sure how to package the messaging for herself and her talk as a speaker.
Success: From delivering her signature talk, Deb has been booked for three paid speaking gigs, and for one of these the organisation has also purchased 600 copies of her book.
Lavanyaa wanted to create a talk that connected and got people into action, in a way that was natural and authentic.
Name: Lavanyaa Rhaasa
Location: UK
Company: Aanma [https://aanma.xyz]
Market: Holistic Wellness and Wellbeing
Problem: Was struggling to articulate the value of what she does and her story in a way that connected with the audience and brought them into her world.
Success: She discovered how to speak about what she does and connect with her audience deeply, in her Signature Talk in such a way that resulted in hyper-engagement and 40% of the audience taking action, the first time she used it!
Kaye had the chance to do a keynote to an audience of her dream customers, she recognised the big opportunity it offered to share her mission, make a difference and grow her business.
Name: Kaye King
Location: UK
Company: Kaye King - Marketing Mentor [https://www.marketingmentorkaye.com]
Market: Marketing
Problem: Wanted to create a signature talk to make the most of the great opportunity she has coming up.
Success: Feeling confident in her talk, and used the talk to make an offer to her audience but in a way that was true to her values and didn’t feel sleazy or uncomfortable for her or the audience. Plus she smashed it with a 10% conversion of the audience!
Cathy Neilsen experienced a traumatic ordeal. As a result, felt compelled to share her message with audiences to inspire them to take action and take control of their own lives.
Name: Cathy Neilsen
Location: Australia
Role: Queensland Police Officer
Problem: She wanted to convey a tragic and personal story in her talk to inspire and motivate personal change, but had no idea where to start - or even if she had a story to tell. She wanted to make sure her message came through, rather than just presenting a retelling of the event.
Success: She nailed her talk, and has been able to use it on a two-part TV documentary series about the event, and is planning to take her talk on the road.
Monder had been speaking for many years, but wanted to level-up his talks to have more impact
by using stories over information.
Name: Monder Ram
Location: UK
Role: Head of the Centre for Research into Ethnic Minority Entrepreneurship, Professor of UK Small Businesses
Problem: Monder had been speaking for many years, but wanted to level-up his talks to have more impactby using stories over information.
Success: Monder has been booked for many international speaking gigs and for one of them his signature talk opening was picked up by the Times Newspaper as the Headline for reporting of the event.
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